How to write a product sheet that converts?

Table of Contents

1. Why a good product sheet is essential
2. The ideal structure of a product sheet
3. Writing a catchy title
4. Writing a description that sells
5. Bullet points that convert
6. Optimizing for SEO
7. Mistakes to avoid

1. Why a good product sheet is essential {#importance}

The product sheet is the last step before purchase. It’s what turns a visitor into a customer. A well-written product sheet can increase your conversions by 30% or more.

It plays several crucial roles:

• Inform: answer all customer questions
• Convince: highlight product benefits
• Reassure: remove purchase barriers
• Rank: attract traffic via Google

2. The ideal structure of a product sheet {#structure}

An effective product sheet follows a proven structure:

1. Optimized title: product name + key feature + brand
2. Quality images: multiple angles, zoom, lifestyle shots
3. Price and availability: clear and visible
4. Short description: 2-3 hook sentences
5. Bullet points: 5-7 key benefits
6. Long description: technical details and storytelling
7. Technical specifications: organized table
8. Customer reviews: social proof
9. Cross-selling: complementary products

3. Writing a catchy title {#title}

The title is the first element read by visitors and Google. It should be:

• Descriptive: instantly understandable
• SEO optimized: contains main keyword
• Differentiating: highlights a unique advantage

Bad example:

Headphones BT-500

Good example:

Wireless Headphones BT-500 - Active Noise Cancellation | 40h Battery Life

4. Writing a description that sells {#description}

The description should focus on benefits, not just features. Use the FAB formula:

• Feature: what it is
• Advantage: what it does
• Benefit: what the customer gains

Feature only:

“5000 mAh battery”

FAB formula:

“Thanks to its high-capacity 5000 mAh battery, enjoy 40 hours of uninterrupted listening - perfect for long trips or workdays.”

5. Bullet points that convert {#bullet-points}

Bullet points are scanned first by 80% of visitors. They should be:

• Short (1 line maximum)
• Benefit-focused
• Ordered by importance
• Starting with an action verb

Example of effective bullet points:

• Enjoy 40h of non-stop listening with long-lasting battery
• Block out ambient noise with active noise cancellation
• Connect up to 2 devices simultaneously via Bluetooth 5.0
• Transport easily with foldable design and included case
• 2-year manufacturer warranty - Local customer service

6. Optimizing for SEO {#seo}

A well-optimized product sheet attracts free traffic. Here are the elements to optimize:

Element	Recommendation
Title tag	50-60 characters, keyword at the beginning
Meta description	150-160 characters, call to action
URL	Short, with keyword, no special characters
Image alt	Product description with keyword
Content	300+ unique words, natural keywords

7. Mistakes to avoid {#mistakes}

Copying supplier descriptions Duplicate content = SEO penalty. Always rewrite.

Neglecting images Blurry or too small photos = customer distrust.

Forgetting mobile 60% of purchases are on mobile. Test your sheets!

Descriptions too long Get to the point. Use formatting to make reading easier.